The new Bruins not like the old Bruins

"What's changed is our management approach to this from the executive level," Lattimer said. "The old regime was 'if we win they will come' and it was that black and white. There wasn't support for this kind of thing because they thought in Boston you had to win."The above is from a Globe article by Keith Reed from July 12, 2007. It comes from an article were the bruins marketing department is pulling some “new tricks” to put fannies in seats.
“they thought in Boston you had to win” this statement has been running back in forth in my head for the last 10 days, and its killing me! First ice girls and now....to paraphrase “we do not have to win!” I am disgusted! Perhaps for the first time in a long time. This is your 2007 bruins, new logo, new marketing, new management and now winning has become second to the product.
I have had a tendency to be forgiving but this is as disgusting as Kovalev shaking his hand as Murray skates in for the game winner and then losing the series! This is Buckner letting the ball role down the first base line (behind him). This is too many men on the ice!
I for one will take the old management approach in a heartbeat. No wonder Harry Sinden is talking about a grandfather position with the hated Leafs!