Sunday, July 22, 2007

The new Bruins not like the old Bruins

"What's changed is our management approach to this from the executive level," Lattimer said. "The old regime was 'if we win they will come' and it was that black and white. There wasn't support for this kind of thing because they thought in Boston you had to win."The above is from a Globe article by Keith Reed from July 12, 2007. It comes from an article were the bruins marketing department is pulling some “new tricks” to put fannies in seats.
“they thought in Boston you had to win” this statement has been running back in forth in my head for the last 10 days, and its killing me! First ice girls and now....to paraphrase “we do not have to win!” I am disgusted! Perhaps for the first time in a long time. This is your 2007 bruins, new logo, new marketing, new management and now winning has become second to the product.
I have had a tendency to be forgiving but this is as disgusting as Kovalev shaking his hand as Murray skates in for the game winner and then losing the series! This is Buckner letting the ball role down the first base line (behind him). This is too many men on the ice!
I for one will take the old management approach in a heartbeat. No wonder Harry Sinden is talking about a grandfather position with the hated Leafs!

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7 Comments:

Blogger jimbuff said...

This is a pile of crap - winning should be priority #1.
Who is Buckner that you mentioned - I assume from your post he plays baseball?

3:39 PM, July 22, 2007  
Anonymous Anonymous said...

bye bye hannu

7:39 PM, July 23, 2007  
Blogger number4bobbyorr said...

I took that comment as a sign that the sales department knows that they have their work cut out for them because the B's have not been winning and aren't likely to become big winners for some time.

Gee, I'm not sure which is worse!

** Sigh **

5:44 PM, July 25, 2007  
Blogger Nevets said...

You guys have such amazing optimism. Who gives a fuck what marketing is doing? Their job is to put people in seats.....

We all know (including the marketing people) that if the B's put a winner on the ice, the seats fill themselves....

Now headman the puck, for fuck's sake!

6:39 PM, August 02, 2007  
Blogger Nevets said...

You guys have such amazing optimism. Who gives a fuck what marketing is doing? Their job is to put people in seats.....

We all know (including the marketing people) that if the B's put a winner on the ice, the seats fill themselves....

Now headman the puck, for fuck's sake!

6:39 PM, August 02, 2007  
Blogger neb said...

so important he had to post it twice....

who is optomistic? this is really bringing out my pessimistic side! i do not care what the marketers do! what i care about is that the executives now seem to be saying, well we are not going to fill seats by winning, lets try the gimmics that the three marketers come up with.

"buy eight seats nearly in section four and eat lunch with neely and bobby orr!"

12:03 PM, August 03, 2007  
Blogger Nevets said...

if anyone should get my sarcasm, I would think it would be you, neb.

Put it this way- it's August, and you are already complaining. Last August you had much more optimism, no? It's a different NHL, and the team may not APPEAR to be the tops in the league, but who knows how they play this year....let's see.

Now, headman the puck, for fuck's sake!

1:17 PM, August 07, 2007  

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